When it comes to website design, less is often more. A clean and simple website design can provide a number of benefits for both the website owner and the user. Have you ever walked into a persons house or room thats filled with clutter/mess and immediately felt overwhelmed. Thats how your audience feels when they arrive at your cluttered website. They're looking around awkwardly not knowing where to go, where to sit or what they should or shouldn't touch. This isn't ideal, particularly since the purpose of the vast majority of websites is to sell or provide information quickly. Most users have an attention span of approximately 2 seconds, thats the same amount of memory as a goldfish... so really, your website should be so simple to navigate that a goldfish could use it... provided he/she had arms... you get what I'm saying.
Benefits of a Clean and Simple Website Design
Improves User Experience: A clean and simple website design can help to improve the overall user experience. When a website is cluttered and busy, it can be difficult for users to find the information they are looking for. A clean and simple website design makes it easy for users to navigate and find the information they need. Think of apple and how minimal and sleek every aspect of their business is, even their packaging. Be like Apple!
Increases Usability: A clean and simple website design can also increase usability. When a website is easy to navigate and understand, it is more likely that users will stay on the site longer and engage with the content.
Improves Accessibility: A clean and simple website design can also improve accessibility. When a website is easy to navigate, it is more likely that users with disabilities will be able to access and use the site.
Enhances Branding: A clean and simple website design can also enhance branding. A simple design allows the user to focus on the content, and the brand's message, rather than getting distracted by unnecessary elements.
Better Load Time: A clean and simple website design can also help to improve load time. When a website is cluttered with too many elements, it can take longer for the site to load. A clean and simple design can help to improve load time, resulting in a better user experience.
How to Achieve a Clean and Simple Website Design
Keep it simple: The key to a clean and simple website design is to keep it simple. Avoid using too many elements and stick to a minimalistic approach.
Use white space: White space can be used to create a clean and simple design. This can help to separate different elements and make it easier for users to navigate the site.
Use a simple colour scheme: A simple colour scheme can help to create a clean and simple design. Stick to a few colours and avoid using too many different shades.
Use clear typography: Clear typography can help to create a clean and simple design. Use a simple font and avoid using too many different typefaces, in particular avoid using script style fonts, these can be extremely hard to read.
Keep the Navigation Simple: Make sure that the navigation is clear and simple. This will make it easy for users to find the information they need.
In conclusion, a clean and simple website design can provide a number of benefits for both the website owner and the user. It can help to improve the overall user experience, increase usability, improve accessibility, enhance branding, and improve load time. By following the tips outlined in this blog post, you can achieve a clean and simple website design that will provide a great user experience for your visitors. If you need assistance developing a clean and simple website that a goldfish could navigate please don't hesitate to reach out to our team.